Selected work | 2021 - Present
Case studies, end-to-end.
Five projects across adtech tooling, flagship mobile publishing, migrations, lightning sales mocks, and craft-business brand systems - each links research, interaction detail, and org enablement.
Arity - Preview App
Preview - turning Arity's data platform into a hands-on sales experience
A B2B sales showcase app where prospects onboard, drive, and see their own real telematics data - replacing PDF decks with a live, personalized product story.
Zero to one · Telematics · Data UX
- 230+ Screens for legal review
- 20 Research participants
- 5x MAU growth
Arity - Routely
A consumer migration at scale — eight carriers, distinct brand voices, zero dropped users
Cross-platform UX and communication strategy that moved Rural insurance and Farm Bureau cohorts off Routely v1 onto modular Routely - each carrier with distinct brand voice.
Cross-platform · Data Migration · Data UX
- 200K Users migrated
- 56+ Airship messages designed
- 100% Migration completion
⊘ private Arity - Marketing Solutions
The platform nobody had fully mapped yet
End-to-end UX on Arity's B2B ad platform turning driving behaviors into advertiser and publisher audiences — from research through 100+ production screens before moving to Mobile Publishing.
Adtech UX · SaaS governance · Research-led IA
- 100+ Screens delivered
- 2 Interview rounds (internal)
- Eliminated ENGINEERING FIRE DRILLS
Arity x OfferUp
Design That Closed the Deal
Cross-functional work with Sales that ended in a signed deal and an integration roadmap — fast-turn concepts showing prospective partners what embedded telematics experiences could look like, from flow mapping through polished deliverables.
Sales design · Mobile · Telematics
- 20M+ MAU unlocked
- 28 Screens
- Sole designer Owning delivery
New American Stone Mills
A digital flagship for an analog craft
UX heuristics, research, redesigned website storytelling, rewritten manuals, and hands-on stewardship with builders who live for stone-milled grains.
Web UX · Technical writing · Brand systems
- 820+ Prospect contacts studied
- 7 Repeated question themes
- Solo UX Web + manuals + beyond
Work Details
Credentials you can take offline.
Drop a note if you'd like the latest PDF exported from Word - bundle includes timelines, sprint stats, migration scope, Cursor adoption percentages, and non-identifying partner mocks.
Printable credentials and the full CV link live on /resume/; AI infrastructure detail on /ai-practice/.