Arity - Routely
A consumer migration at scale — eight carriers, distinct brand voices, zero dropped users
Cross-platform UX and communication strategy that moved Rural insurance and Farm Bureau cohorts off Routely v1 onto modular Routely - each carrier with distinct brand voice.
Cross-platform · Data Migration · Data UX
TL;DR
- Designed a staged push → in-app → hard-block communication system with unique copy tracks per org.
- Mapped six delivery intervals per carrier on average, iterating weekly with Customer Success reads from the field.
- Helped modular app UX for Android automatic updates (~9.4k MAU) while guarding trust through the migration window.
Problem space
Routely is white-label telematics for carriers. Moving 200,000 policyholders onto the modular codebase meant eight parallel programs - each needing brand voice fidelity, phased outreach, engineering coordination, and a safety net before hard enforcement.
What shipped
Airship-backed campaigns escalating from gentle reminders through full in-app prompts to a blocker state for stubborn cohorts - all tuned per carrier. I synced assets with CX and developers so Android/iOS timelines stayed honest.
Signals
Parallel track with Preview v2 tightened my muscle for context switching across two mission-critical launches. Confidential UI remains password protected; happy to unpack more with hiring teams directly.